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What is CRM?

Customer Relationship Management, often called CRM, is a business solution that helps companies improve marketing, sales, and service engagement with their customers to drive organizational efficiency, while helping to improve customer experience. 

This way, value is added to your enterprise and to your clients. It brings together information from all data sources within your organization, creating important business insights for both you and your customers.

CRM solutions can deliver Return on Investment (ROI) through marketing automation, customer service, and sales force automation. CRM means achieving faithful customers, managing selling processes and relationship marketing application.

Microsoft Dynamics 365: Evolve your business on your terms

Dynamics 365 will give you a real time dashboard with advanced Business Intelligence functionality. Drive higher productivity, obtain more targeted sales and fasten close rates. Achieve a two way communication outside and inside your company. It is time to move beyond collaboration.
One of the biggest payoffs of using Dynamics 365 is having one central, and easy-to-access place to store data. Some data can be pulled in from your accounting system, or even from Facebook and Twitter.

Definity First will help you maximize business returns implementing the leading Customer Relationship Management platform, Dynamics 365, integrated with Microsoft Office and role-based views such as marketing, sales and customer service.



Unmatched Productivity


Insight for Everyone


High Value

Benefits and numbers

With Microsoft Dynamics 365 you can keep all data together in a single platform while managing all your sales goals and tracking your performance. Dynamics 365 allows sales, customer service and marketing departments to get accurate forecasts, statistics and pipeline charts.
Help your employees work more efficiently. Dynamics 365 pulls together your business process apps and familiar Microsoft Office 365 tools. Employees can do CRM tasks in Outlook and ERP tasks in Excel.

Get the insight and innovation you need!

  • Over 40,000 companies use Dynamics 365.1
  • There are 4 million individual Dynamics 365 users.1
  • More than 350,000 businesses rely on Dynamics 365.1
  • 100% real time reports.2
  • 4.2%  more productivity from marketing automation apps.2
  • 3.7% increase in profits from marketing automation.2
  • 3.4% reduced administrative overhead.2
  • 4.5% increase in sales productivity.2
  • 4% increase in profits.2
  • 3.5% customer churn reduction.2

Apps that work together seamlessly in the cloud




Customer Service



Project Service Automation

Field Service


Paul Marriott-Clarke

We are on the road to the point where the Microsoft stack will become central to our amazing culture. We talk about revolutionized banking, we talk about creating friends not customers; for us, the investment in Dynamics 365 was all about bringing that promise to life

- Paul Marriott-Clarke. Commercial Director at Metro Bank.

Susan Attard

We have been absolutely thrilled with what Dynamics 365 is been able us to do. We now have management information and that enables us to actually improve our efficiency and effectiveness

- Susan Attard. Deputy Town Clerk at City of London.

Celso Guiotoko

With Dynamics 365 we are providing lot of value to our customers. Then, they are not just customers, they are now our friends

- Celso Guiotoko. CIO at Nissan Motor Company.

Laurie McDonald

Dynamics 365 gives us a full 360 degree view into what is happening with each of our customers. The ultimate goals for Pandora is to be the most recognized and important jewelry brand in the world, and Microsoft Dynamics CRM helps us get it right

- Laurie McDonald. VP of Sales at Pandora Americas.